VP, Digital Sustainability & Growth
From digital marketing to data models and connecting the dots through digital strategy, Bernardo has accompanied hundreds of C-suite professionals to design and execute the digital transformation roadmap in their own companies. Bernardo is Academic Director in digital transformation at IE Executive Education and also member of the Digital Advisory Board of IE Executive Education. He was Digital Transformation Leader at Divisadero - a Merkle company - helping Fortune 500 companies in partnership with Adobe, Google and Salesforce. Previously, he was Head of Digital Marketing at BBVA Spain and took a leading role in the bank's digital transformation. Bachelor in Business Administration and Master in Relational Marketing, CRM and E-commerce, he is also an ontological coach (ICF, ACTP).
Specialties: Business Strategy, Data Strategy and Digital Marketing.